About Nua

Nua was created with a clear purpose:

to bring the science and technology of Korean skincare closer to everyone seeking effective, safe, and meaningful care.

Our journey begins now — an endeavor born from a love of beauty, skin, and the power of scientific innovation in everyday self-care.

Everything started from a personal need and an everyday challenge. Our founder, with her demanding schedule, discovered how hard it was to find time for herself. Despite her love for skincare, regular visits to spas and aestheticians were a luxury her calendar simply couldn’t accommodate. She felt she wasn’t giving her skin the care it deserved — that her routine had been reduced to quick, occasional fixes. Thus a dream was born: to bring the experience of professional-level care into the home.

Determined to make that dream a reality, she began a deep search for alternative ways to care for her skin. Along the way, she discovered Korean beauty — an approach that completely changed her perspective and inspired her profoundly. Armed with all these lessons and the inspiration of the Korean philosophy, our founder created Nua. Today, our brand fully embodies that philosophy in every facet. We offer medical-grade solutions with refined aesthetics, combining technology, knowledge, and self-care to deliver professional results at home, safely and luxuriously. Our mission is to empower every woman and man to enjoy healthy, radiant skin easily and effectively — turning self-care into a daily pleasure.

We’re not just another “cosmetics store,” but a curated collection of high-tech products selected for evidence-based efficacy, safety certifications, and dermatological testing.

Our Philosophy

Korean dermatological research has become a global benchmark for balancing aesthetic care with scientific rigor.

At Nua, we adopt this philosophy:

• Clean, functional formulations without unnecessary additives.

• Active ingredients with proven effects at the cellular level.

• Clinically tested technologies — such as galvanic currents, LED light, and iontophoresis — that enhance the transdermal delivery of actives.

Every product added to our collection is evaluated for:

• the effectiveness of its active ingredients,

• skin tolerance (sensitive-skin compatibility), and

• the manufacturer’s documentation in line with international standards (KFDA, CE, ISO).

Why We Choose Korean Technology

South Korea is internationally renowned for leadership in aesthetic biotechnology. Korean companies invest systematically in R&D to develop new peptides, plant-derived extracts, and advanced delivery technologies, achieving remarkable results with gentle methods.

That’s exactly what inspires us. Nua serves as a bridge between science and everyday care — making advanced skincare accessible to everyone, at home.

The Future

Our journey has only just begun. Nua’s collection will continue to grow with technologically advanced products grounded in scientific evidence and clinical validation. Our goal is to create a space of trust and knowledge where every customer can stay informed and choose consciously.

Our Vision

To become a reference point in science-backed skincare, bringing you products that combine:

• Effectiveness,

• Safety,

• Transparency, and

• Respect for the consumer.

Because for us, skincare is not a luxury — it’s an act of self-respect and confidence in science.